Mobile Marketing The Next Generation

We are now starting to search more on our mobile devices than our PC.

There is more than a 50-50 chance that a client or customer has found your services via a mobile platform. That is why Google has moved more than half of its internet services to mobile. Google knows it needs to compete in this arena, that is why if you website is not mobile friendly it will over time see a drop in search engine rankings.
For more mobile marketing.


Phases Of Digital Marketing


Choosing The Right Software & Structure


Google is paying more attention to your site speed, so you will need to have a reliable website host with a good management system. Plus, you want to give your visitor a good experience when they land on your site, so load time and easy navigation are a must.

When it comes to choosing a hosting platform you have three main options. One is a shared server, which is not great when it comes to site speed, as you are sharing a server with numerous others. VPS is a Virtual Private Server, which means parts of the server are dedicated to you. Then there is a dedicated server, which means you are the only one using the server.

As you can probably gather this is the more expensive option, so you will need to choose the appropriate hosting that will suit your needs for now.

There are people who are in favor of using hosting companies in their own country. They believe it looks more natural to Google and helps with rankings. I am based in Belfast in the UK and I use both 123-Reg hosting and Hostgator, which is in the USA, and I have encountered no problems, but it is food for thought, and something to keep an eye on.

Social Media

When it comes to content for your site make sure you have 1000 word plus articles, that are relevant to your niche.. It’s all about giving the visitor what they want. And the added bonus of quality content, that helps people is they are more likely to share it with their friends.

Once you have published content on your site it is a good idea to register to all major social media platforms, so you can start sharing your quality content. If you are providing value for people they will look at you as an authority within your niche, and will share it online. This will also let the search engines know you are a serious player, which will in turn help rankings.

Building your social presence adds an additional stream of traffic, and helps to announce your brand, product, service, so it is a win win for you.

Broaden Your Exposure

A lot of site owners just rely on organic search for their main traffic source, this is the wrong business model, not to say it does not work. But do you want to put your whole business at the mercy of the mighty Google or the other search engines?

With all the latest algorithm changes happening, this would be an unwise move. So here are so other forms of traffic methods, PPC, Solo Adds, Media Buys and Email Marketing. Just pick a couple to start with and master them before you move on.

Use New Technology

Keep up to date with all the latest marketing methods happening online you just might strike gold. Take advantage of all the new media outlets, Google loves websites, that use video, info graphs, images, it’s all about keeping your visitor engaged.

The longer they stay on your site the more Google will place you as an authority, and they will reward you for this. The web is always evolving, so keep on the lookout for the next new thing, stay ahead of the game, and you will stand out from your competition. Or if you are looking more help visit there is a lot of great information there.

digital-marketing- Belfast-2014

Digital Marketing Belfast